About Us
Our Story
Every great idea starts with a conversation, right? For us, it all began in the lively, bustling chairs of It's a Beauty Affair. Meet Finn, a 24-year-old hair wizard with a degree from the Hair Academy in Amsterdam, and Dominique, a 35-year-old businesswoman at heart with a bachelor's degree in Real Estate & Property Management. Together, we were the perfect team: one hands-on in the salon, the other taking care of everything behind the scenes. But we didn't know yet that we were ready to take the next step.
For four years, Finn created hair magic every day, while Dominique ran the salon as the owner. And time and time again, the same topic came up: hair extensions. We tried everything on the market, brand after brand. Some were fine, others... well, less so. We were fed up with inconsistent quality and unnecessarily high prices.
One day, we looked at each other and said, “Why don't we just do it ourselves?” And so the idea was born. We decided to create our own brand. We would start small, selling in It's a Beauty Affair, and if that went well, expand to other salons. Sounds simple, right? (Spoiler: it wasn't.)
Step one: testing. We ordered hair from all over the world—from prominent top brands to unknown suppliers. Then the real work began. Friends, colleagues, and basically anyone who wanted to became our test subjects. We asked them to wear the extensions and put them through their paces: washing, blow-drying, swimming—everything. If the hair could handle it, it was worth keeping. After months of testing, we came to one conclusion: the top five suppliers were all from China.
But we didn't stop there. If our name was going to be on it, we wanted to see everything with our own eyes. So we packed our bags and flew to China. And wow—what an experience! We visited factories, researched processes, and learned the truth behind the hair extension industry. It was an eye-opener, to say the least. We came back with more than just knowledge; we came back with a completely new business plan.
Today, Layers is more than just a brand. We are building a wholesale label that revolves around transparency, fair prices, and the best quality hair extensions on the market. Thanks to our months of testing, our trip to China, and our shared passion for perfection, we have created a brand you can trust.
Finn brings the creative vision and expertise, while Dominique has a keen eye for business strategy and figures. Together, we are the ultimate duo: every stylist's dream and the best partner for every salon.